Ammar is a sought after, multi award winning innovation and business growth expert. Over the past 20 years Ammar has helped establish hundreds of new start-ups and assisted a number of organisations to successfully scale including helping them raise £M’s in investment.

Prior to setting up his own consultancy, Ammar was responsible for IT Service Delivery at communication giant Telewest, where he led some of the foremost innovation projects within the UK.

Alongside being the founder of www.smecofe.com, Ammar holds numerous positions across the public and private sectors, and has one of the largest networks within the North East.