Blog
The TinkleGuard Story: How Angela Davidson is Redefining Pediatric Diagnostics and the Power of DCI Support
This case study explores the journey of Angela Davidson, founder of TinkleGuard Ltd, and her innovative urine collection device for babies and young children. We’ll delve into the challenges Angela faced, the unmet clinical need she identified, and how Durham City Incubator (DCI) played a pivotal role in supporting her entrepreneurial spirit. Q: Can you… Read more
Empowerment Learning Ltd – Empowering Young People to Reach Their Full Potential
Empowerment Learning Ltd is on a mission to or engage the young people of the North East with themselves, their education and their futures. The company provides bespoke education and behaviour coaching programs that empower students to improve their wellbeing and academic outcomes. Founded by Kelly Walton, with over 16 years of experience in education,… Read more
Reign Accounting Ltd – Rapid Growth Fuelled by Determination and Durham City Incubator Support
Nicole Collins, the founder of Reign Accounting Ltd, has an extensive background in the finance industry. Her journey began in 2014 as an Accounting Apprentice and saw her rise through the ranks in various sectors, including manufacturing, facilities management, chemical, retail, and charitable organisations. This diverse experience across senior finance and accountancy roles laid a… Read more
AImploy – Revolutionising Recruitment with AI
AImploy is transforming recruitment for UK SMEs with its AI-driven talent assessment platform. Designed to streamline hiring, AImploy’s solution aims to reduce the average recruitment time by 38.4 days, ensuring efficient and unbiased hiring for over 5.5 million SMEs. Recruitment for SMEs is often slow and biased. Recognising this, AImploy’s founders, all experienced in facing… Read more
Ignite Your Start-up Dreams: Durham City Incubator Launches Exciting New Cohort with Fintech Focus
Are you a visionary entrepreneur with a start-up idea that could revolutionise your industry? If so, Durham City Incubator (DCI) is calling on you to join their latest cohort, with exciting new opportunities specifically tailored for Fintech and Digital start-ups in County Durham. The DCI is renowned for nurturing high-growth potential start-ups, and this time,… Read more
Why storytelling is important for your start-up brand
Storytelling is an ancient art form that has been used for centuries to convey information, entertain, and connect with others. In more recent years, it’s become an increasingly popular marketing strategy for brands looking to engage with their audiences. Storytelling is a powerful tool that allows us to share experiences, communicate emotions, and inspire action. It isn’t… Read more
How a strong start-up team can attract investors
Whether your start-up sparks interest with investors organically or you actively prepare, it’s often an attractive proposition for both parties. Investors are always on the lookout for high-potential start-ups that will quickly see a return. In return, start-ups benefit from their funding as well as wealth of business knowledge and experience. Your start-up may not… Read more
7 tips on naming your start-up
Naming your start-up is one of the most exciting parts of that early journey. By avoiding letting the pressure to “get it right” ruin the experience, following a process to get it as right and representative as you feel it can be; you may even discover a side of your brand you hadn’t before considered…. Read more
6 ways to reduce risk when your start-up is growing fast
It’s many an entrepreneur’s dream; their start-up is growing quickly and the sales are flying in. But with fast growth comes many risks too. In this article we explore ways to reduce the impact of six of the most common risks. Businesses growing too fast often experience ‘Overtrading’; where a business grows quicker than its… Read more
7 ways to keep your audience engaged and coming back to your brand
We already know that retaining customers can lead to greater business growth. For example, if a customer buys from you once, the lifetime value of that customer can be tenfold, if not more! Therefore, it is important to be able to keep them coming back to your brand. But keeping your customer base engaged when… Read more