Why storytelling is important for your start-up brand

Storytelling is an ancient art form that has been used for centuries to convey information, entertain, and connect with others. In more recent years, it’s become an increasingly popular marketing strategy for brands looking to engage with their audiences.  Storytelling is a powerful tool that allows us to share experiences, communicate emotions, and inspire action. It isn’t… Read more

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How a strong start-up team can attract investors

Whether your start-up sparks interest with investors organically or you actively prepare, it’s often an attractive proposition for both parties. Investors are always on the lookout for high-potential start-ups that will quickly see a return. In return, start-ups benefit from their funding as well as wealth of business knowledge and experience. Your start-up may not… Read more

7 tips on naming your start-up

Naming your start-up is one of the most exciting parts of that early journey. By avoiding letting the pressure to “get it right” ruin the experience, following a process to get it as right and representative as you feel it can be; you may even discover a side of your brand you hadn’t before considered…. Read more

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6 ways to reduce risk when your start-up is growing fast

It’s many an entrepreneur’s dream; their start-up is growing quickly and the sales are flying in. But with fast growth comes many risks too. In this article we explore ways to reduce the impact of six of the most common risks.  Businesses growing too fast often experience ‘Overtrading’; where a business grows quicker than its… Read more

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7 ways to keep your audience engaged and coming back to your brand

We already know that retaining customers can lead to greater business growth. For example, if a customer buys from you once, the lifetime value of that customer can be tenfold, if not more! Therefore, it is important to be able to keep them coming back to your brand. But keeping your customer base engaged when… Read more

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How to ensure your start-up succeeds in a post-pandemic world

It’s safe to say that the last two years have been turbulent for business. The pandemic has changed the way we live and work. The goal posts have moved when trying to make a success of your business. How do you ensure your start-up business succeeds in a post-pandemic marketplace? There’s a lot of data… Read more

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Should your business grow or scale up; the differences you need to know

It’s natural to want your newly founded business to become a huge success immediately. You know the value in your product and want the whole world to too. But growth comes in different formats; do you know in which way to take your business? There are valuable differences between growing and scaling effectively. Here we… Read more

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8 steps to take when business is slow

Running a business is not a linear journey. You will naturally experience busier times than others but identifying and acting on changes quickly will support the longevity of your new venture. Have you noticed that your revenue has unexpectedly dropped? Have your website visitor numbers have tanked? Or maybe it’s something longer term, where you’ve… Read more

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4 types of business management planning you need to know

As a passionate start-up business person, it may be tempting to jump straight into selling your product or service without firstly doing much detailed “paperwork”. But, to quote Benjamin Franklin, “failing to prepare is preparing to fail”, coupled with the fact that 60% of new businesses fail, putting this legwork in to start with really… Read more

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How to stop hard selling and start building real connections

It can be very easy to default to selling mode when you’re first starting out in your new business. You’re full of enthusiasm and want to get cracking making sales.   But the concept of sales has changed over the past couple of decades. Consumers are put off when the “sell” is obvious. An aggressive attempt… Read more